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We can't be the only ones confused by the abundance of clean beauty lines packaged entirely in plastic that can't be easily recycled or reused. For us, "clean" also refers to the environmental impact of a product.


Ware is a third-party Living Wage Certified by Just Economics.

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One of the beautiful things about social media is that it lets us see our products in your life - and it lets others see how to work low-waste living into theirs. Follow along?

From the people...

Ware is such an impressive shop. Great products ranging to the eco novice to the sustainability veteran. ... Really great people doing great work, and I feel better knowing my money supports their work and purpose.

Ben B.

...join the newsletter and follow on socials and know that anything you order will be well made, lasting, and truly environmentally informed rather than performatively greenwashed.

Lydia S.

Truly curated collection of sustainable eco-friendly replacements for every day items that actually work and that you will enjoy using. Love everything I have purchased so far including deodorant which I've been searching for an effective replacement for years.

Erin G.

My in-store experience and online ordering have been top notch! I always have questions and they get answered. I can find almost anything my home and body need. So thankful to have this shop. Bravo!

Sheena H.


We write blog posts based on the conversations we have with real people. Find some of your questions and curiosities answered.

  • Plastic-Free Swaps for Your Home
    October 31, 2023

    Plastic-Free Swaps for Your Home

     1. Packaging One of the most impactful places to ditch plastic is before it ever comes into your life. The wrappers, bags, clamshells and other forms of plastic packaging we encounter in stores (particularly in regards to food products) are...

    Read now
  • Sustainability 101
    October 26, 2023

    Sustainability 101

    The following piece was written by Ware's founder, Gillie Roberts, for Asheville business journal, Capital at Play (no longer in circulation). It was originally published in 2019. Minor edits have been made by the author. The photography included in this...

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  • Swedish Dish Cloths
    October 17, 2023

    Swedish Dish Cloths

    Swedish dish cloths are the ultimate multi-use cleaning cloth. They carry the absorbent and gentle cleaning benefits of a sponge while getting into tight spaces and drying quickly like a rag. They can also be machine washed, so say goodbye to...

    Read now

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