Ware Journal: A blog with Intention

When a Solution isn't a Solution (read: isn't Sustainable)

As a seller of things who preaches that we should own less but better (my pitch for reading the book Essentialism), I often find myself in a predicament. With so many options available to consumers, a retailer’s biggest job is deciding what not to offer. That Ware is a sustainable lifestyle store eliminates, frankly, most products on the market. But even once you zoom in on just “sustainable” products, there are some more nuanced decisions that have to be made.  Sure, there are companies that are flat out greenwashing their marketing and claiming to be environmentally responsible and/or ethical when they, as a whole, are not at all. Those aren’t the hard decisions, once you figure out how to discern which brands...

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