A Wavy-Maven Take on Plastic-Free Conditioner

To my curly hair friends, finding products that work is a quest. I have type 3A hair,  so my hair is thin, curly, and I have a lot of it. My intention for hair-care includes frizz-eliminating, moisture quenching essentials that don’t weigh my hair down. I’m a low-maintenance kind of gal when it comes to getting ready and I pride myself on the fact that my morning routine takes less than 20 minutes. Not only that, but I seek out companies that use natural products, cruelty-free, and understand their responsibility to the earth through recyclable packaging. All-in-all, quality-over-quantity is a core value that I hold within my interactions and purchases.  With an oversaturated market of  products that don’t benefit my...

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When a Solution isn't a Solution (read: isn't Sustainable)

As a seller of things who preaches that we should own less but better (my pitch for reading the book Essentialism), I often find myself in a predicament. With so many options available to consumers, a retailer’s biggest job is deciding what not to offer. That Ware is a sustainable lifestyle store eliminates, frankly, most products on the market. But even once you zoom in on just “sustainable” products, there are some more nuanced decisions that have to be made.  Sure, there are companies that are flat out greenwashing their marketing and claiming to be environmentally responsible and/or ethical when they, as a whole, are not at all. Those aren’t the hard decisions, once you figure out how to discern which brands...

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