When a Solution isn't a Solution (read: isn't Sustainable)

As a seller of things who preaches that we should own less but better (my pitch for reading the book Essentialism), I often find myself in a predicament. With so many options available to consumers, a retailer’s biggest job is deciding what not to offer. That Ware is a sustainable lifestyle store eliminates, frankly, most products on the market. But even once you zoom in on just “sustainable” products, there are some more nuanced decisions that have to be made.  Sure, there are companies that are flat out greenwashing their marketing and claiming to be environmentally responsible and/or ethical when they, as a whole, are not at all. Those aren’t the hard decisions, once you figure out how to discern which brands...

Continue reading



Sustainable Gifting Hot Take: Don't Give Them What YOU Want

The Short This piece is equal parts confession and hot take. Here's the crux of my soapbox (tl;dr) : giving someone a gift that is anything less than perfect for them is inherently unsustainable. That's a lot of pressure, but I'll give you some helpful hints by the end. Promise! The long Gift buying/giving is a subject that holds a somewhat uncomfortable place in my life. I have a fairly strong aversion to receiving gifts. There are very few things in the world that I want, and when I want something, I want a very specific version of it. To be precise, it's not that I hate being gifted exactly what I want, it is just incredibly rare that someone manages to get...

Continue reading



If it doesn’t work, it isn’t sustainable

As a seller of things that preaches that many things aren’t needed in the first place, I often find myself in a tough situation. With so many options available to consumers, a retailer’s biggest job is deciding what not to offer. That Ware is a sustainable lifestyle store eliminates, frankly, most products on the market. But even once you zoom in on just “sustainable” products, there are some more nuanced decisions that have to be made.  Sure, there are companies that are flat out greenwashing their marketing and claiming to be environmentally responsible and/or ethical when they, as a whole, are not at all. Those aren’t the hard decisions, once you figure out how to discern which brands are doing...

Continue reading



Racism Isn't Sustainable: A Timeline of the Climate Justice Movement

Saving the turtles, reusable straws, veganism & things of the sort, are all concepts that carry different levels of significance when discussing climate justice. Oftentimes they only gain momentum when the Karens and the Becky’s of the world decide it’s trendy or important. Some even believe the modern-day climate movement wasn’t a thing before Greta Thunberg came into the picture. You wouldn’t believe how far from correct that is. 

Continue reading



When the World Reopens

This is a letter written TO the community at large, wherever you may be, FOR my fellow small business owners. Be kind. Be patient. Be supportive.

Continue reading